How Hobby Lobby Walks Away From $1 Billion a Year

What if walking away from $1 billion a year was the smartest business 
decision you ever made?

Hobby Lobby has 900+ stores and roughly $7 billion in annual revenue — 
and they've never once opened on a Sunday. David Greene was fined 
$1 million a month for refusing to fund birth control. He refused to 
take the company public so no shareholder could ever force him to 
compromise. And it all started with a $600 loan and a kitchen-table 
conviction.

In this episode, Cody and Esther dig into the Hobby Lobby story and 
the principles behind it:

· The compartmentalisation mistake most Christian entrepreneurs make
· How to make God your CEO instead of trying to do it on your own
· Why integrity (not branding) is what people actually notice
· What to do when your faith costs you real money
· Why "I'll never do business with a Christian again" keeps Cody 
  up at night

We also tackle the harder questions: where IS the line between faith 
and business? Is conviction "extreme"? And why does God actually 
welcome your doubts and questions?

If you're a Christian entrepreneur trying to build without compromise, 
this is for you.

00:00 🎬 Cold open 

00:39 💰 The $1B Sunday closure 

03:30 🏪 Why Hobby Lobby is closed every Sunday 

04:48 🏛️ Fined $1M a month for their faith 

05:43 📊 Why they never took the company public 

07:13 ❌ The compartmentalisation mistake 

09:44 👑 Make God your CEO (logos + rhema) 

13:00 🔍 Plan B and the line 

16:06 ❓ The edgy question — where IS the line? 

22:12 🕊️ God invites your doubts 

26:19 😤 "I'll never do business with a Christian" 

30:10 📖 Deuteronomy 8:18 — remember the Lord 

32:34 🙏 Close